This was helpful, and sparked some interesting ideas for my little company, though it wasn't the book I expected.

★★★☆☆

The book's subtitle is Illuminating the Hidden Value of Business.

The description states that “You'll learn how exceptional organizations – from Disney to Instagram – innovate and sustain valuable, productive customer relationships.”

Honestly, there wasn't much of that.

While it talks about how many businesses fail to recognize the value of forming and maintaining relationships with their customers, which clearly applies to any business … most of the book is about effecting organizational change in a large company.

This clearly isn't what I needed as a one-person bootstrapped startup.